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James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

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“Zolotie Kupola” to manufacture its products under «POKROVSKY» brand

05 june 2018
Jeweller factory “Zolotie Kupola”, which was founded in 2008 in Pokrov, launched its rebranding in May 2018 and is now manufacturing its products under «POKROVSKY» brand. The management of the company took the decision to rebrand the company half a year ago due to company’s presence in the internet market, according to a press note from the company.

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Image credit: "Zolotie Kupola"


“Zolotie Kupola” says that it is also changing the company’s signature style and label.
The factory’s CEO, Maxim Pyatashov, gave his comment on such changes in the company. “Today the jewellery market is growing slightly, but confidently. And it will continue growing more confidently due to the increased number of online operations following the legalization of online marketing of jewellery which is expected this summer,” said M.Pyatashov.
“The company has a well-developed wholesale trade and we have four retail shops. The product range differs a lot from other offers of the market, as we constantly follow the world’s trends and set high standards for the quality of our products… In the future we intend to grow with the market. For that, we are implementing new standards of management and quality, as well as business processes. Our goal is to become a real omnichannel player, be available for our clients both offline and online. For that we need a new name, reflecting our values which we want to transmit to our buyers. First of all, we are a family brand. Family values are important for us, that is why we are putting so much effort to improve the quality of our products. We want our products to be transferred from generation to generation and become a family heirloom.”

Victoria Quiri, Rough&Polished