De Beers has announced that Wesley Tucker will step down from his role as chief executive of Tracr, its blockchain traceability platform, at the end of February 2026.
Tucker joined De Beers in April 2021 as head of digital transformation before becoming CEO of Tracr. Under his leadership, the initiative has evolved from a pilot project into what the company describes as the diamond industry's leading digital traceability platform, setting new standards for provenance and transparency.
During his tenure, the platform has registered more than four million diamonds and gained global recognition, being listed three times on the Forbes Blockchain 50.
Tucker is credited with expanding Tracr's ecosystem through strategic partnerships with major industry players, including the Gemological Institute of America and Sarine Technologies, along with leading manufacturers, suppliers, and retailers.
He also oversaw the introduction of capabilities that enable full lifecycle provenance, including country-of-origin certification for polished diamonds over half a carat sourced from De Beers Group.
“With Tracr now past its formative stage and accelerating into its scaling phase, this is a natural point for Wes to step back after very successfully guiding the platform through its foundational journey,” said Executive Vice President for Diamond Trading at De Beers, Paul Rowley.
“His leadership, vision and commitment have positioned Tracr strongly for the future and we wish him every success in the next chapter of his career.”
Tucker’s successor is yet to be announced.
Mathew Nyaungwa, Editor-In-Chief, Rough & Polished
