Online consumer spending increased during the 2025 holiday season in the US, as consumers chased best deals and maximized convenience, according to recent reports by analysts.
Adobe Analytics said that online spending from November 1 through December 31 rose 6.8% to $257.8 billion, and Cyber Week powered much of the growth. Higher-income consumers continued to spend, while bargains and flexible payment options drew budget-conscious shoppers online.
AI-powered shopping assistants and chatbots usage for online shopping saw a 693.4% increase, Adobe said.
At the same time, both Visa and Mastercard reported an increase in online spending by 4.2% and 3.9%, respectively. Though 73% of holiday transactions occurred in physical stores, consumers made 27% of holiday purchases online.
“Consumers demonstrated flexibility and confidence this season, shopping early, leveraging promotions, and investing in meaningful experiences and wish-list items,” said Michelle Meyer, chief economist at Mastercard Economics Institute.
The report from Visa Consulting and Analytics indicated that despite lingering economic headwinds, shoppers were still spending, particularly on technology and personal goods.
Theodor Lisovoy, Managing Editor, Rough&Polished
