VICENZAORO: Optimistic start in the jewelry industry

The success of the winter exhibition VICENZAORO become apparent, participants from over 30 countries have launched new year in jewelry market with optimistic spirit. New notable jewelry creations presented at the vernissage VICENZAORO in Vicenza last week. New alloys of gold, combinations of gold and gentle silk, corals, rocks, shells have shown by more than 170 companies, 1,500 exhibitors in total, which 1000 are Italian.
The exhibition in Vicenza aims to set a new number of tasks, which at first proposed new tools in the jewelry industry. The organizers prepared a set of events and meetings, buyout was focus on increasing and market analysis. Without exception, everyone enjoyed a surprise from the President Roberto Ditri - a new style of conference, where the participants speeches without getting up from their seats in the hall of the viewers - were projected to the front screen in music scene by music accompaniment.
Vicenza di Fiera presented improved guide available on the AppStore for smartphones and digital tablet, which is now including the exhibitor list with photographs of their collections and other available services, as well electronic version of the Vioro Magazine with latest in jewelry news. In the meantime, new portal www.aboutjewellery.it, which was launched just year ago, is proving to be an enormous success and has already established itself as an authoritative reference point for the avant-garde consumers.
Vicenza fair founders have announced acquisition of Italian designers and jewelers to represent the innovative traveling exhibition of Italian club VICENZAORO at the JCK Show Las Vegas 2012 this summer.

Veronica Novoselova, Rough&Polished correspondent in Italy