Verichannel, LLC officially launched a strategic alliance with Worldmart*E to provide global diamond suppliers with an online gateway to the lucrative China market.
Worldmart*E supports a Chinese-language online B2B trading platform for the diamond and jewelry industry. Verichannel, the jewelry industry search engine, includes facilities for suppliers to list diamond inventory. Under the joint venture, diamond inventory listed on Verichannel automatically appears in the China market, in Chinese.
"We found that developing a China connection was of paramount concern to the diamond suppliers listing inventory on Verichannel," said Jacques Voorhees, Verichannel CEO. "The Chinese-language Worldmart*E fulfills that need."
"We are excited to be working closely with Verichannel to ensure a steady supply of stones onto our trading platform," said Elsa Leung, CEO of Worldmart*E. "Nearly 200,000 diamonds are now flowing from the Verichannel database into Worldmart*E every day, from the major manufacturing centers in Antwerp, Ramat Gan, and Mumbai."
A signing ceremony corresponded with the launch, and was attended by local officials and members of the diamond and jewelry industry from China, Hong Kong, India, Belgium and West Africa.
Dasha Platonova, Editor in Chief of the Asian Bureau, Rough&Polished
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