JCK as Vegas to Highlight Products Made in the USA

The US largest jewellery exhibition - 2012 JCK Las Vegas show will call special attention to manufacturers and designers who source materials and produce jewelry entirely in the USA.  In total, 338 manufacturers and designers are designated 'Made in the U.S.A.', including over 50 new exhibitors to the show this year. The program will identify 'Made in the U.S.A.' in the JCK Show through the show guide, online map, booth signs and decals.  
"We actually began identifying manufacturers and designers who produce solely in the U.S.A. last year and received very encouraging feedback on the program. Many retailers shared how important this feature is, as they have seen the hallmark of 'Made in the U.S.A.' positively influence consumer purchases over the last few years." Explains Yancy Weinrich, Industry Vice President, JCK Events.
For many people, 'Made in the U.S.A.' is a key feature, over any other that defines them in this market. As a result of selecting the 'Made in the U.S.A.' category, an American flag appears next to the brand's name in various show-planning tools such as the show product guide and online maps of the show floor. Retailers registering for the show can utilize these tools, searching specifically for 'Made in the U.S.A.' brands when planning their trip. While at the show, amid the comprehensive collection of exhibitors, retailers can easily source 'Made in the U.S.A.' brands by the American flag decal that appears next to their booth number.

Olga Patseva, Editor in Chief of the American Bureau, Rough&Polished