On 24 May, 2012 International Business Centre “6 Carats” will organize and host seminar destined for management, directors and marketing staff of jewellery companies.
Following the seminar “Marketing campaigns in jewellery retail chains” the attendees will be able to organize and embark on marketing offers and campaigns aimed at attraction of customers, and define their efficiency in advance to derive maximum profit.
Agenda of the seminar includes the following issues:
- Types of marketing campaigns;
- Development of schedule of campaigns for a year;
- Selection of merchandise groups and categories, target audience, scenarios and duration;
- Budget of marketing campaign, advertising;
- Methods of visual merchandising; correction of disposition of merchandise groups, decoration of shop window, color accents;
- Management of business process: plan and schedule, staff work, adjustment of conditions of campaign;
- Finalization of campaign;
- Evaluation of efficiency and expenses;
Further details and registration of participants is available via phone: + 7 (495) 744-34-64, 232-22-60, 232-33-79 or e-mail: 6carat@inbox.ru, info@6carat.ru
Tatiana Alexandrova, Rough&Polished, Moscow
