The popular jewelry exhibition still showing the latest innovations in the world jewelry manufacturing. Initiative and perseverance of jewelry craftsmen keeping the desired temperature in the industry and bring some success to the show are the current not easy time.
The Vicenzaoro, Italian exhibition began to change, and transformed a year ago. Fresh ideas are expressed by the organizers not in the new fair design only, but also in theirs calls to the latest trends in jewelry industry.
The regular show VICENZAORO will be held in September with two international events.
An exclusive event “About J” will take a place at the Grand Hotel Savoia from 5 till 8 September, where 23 prestigious Italian and foreign brands, the leaders of Italian and international haute couture jewellery, will be presenting their collections to a select audience of buyers from Central Europe, East Europe, Central Asia, the Middle and Far East, the United States and Central America and top Italian retailers.
From 8 to 12 September, the Fiera di Vicenza will opening VICENZAORO Fall, where 1400 exhibitors from the main Italian gold districts and 30 foreign countries will participate. The theme of the Show, which is aimed at Italian and international retailing, is “Creativity 5.0” – how to re-invent savoir faire.
In fact, nowadays, manufacturing creativity needs to be enriched and structured with a series of new skills: understanding the market, research into trends, attention to contemporaneity, cross-fertilisation with art, design and fashion, connectivity, web marketing and new distribution strategies.
One of the events planned for the autumn edition of VICENZAORO is the presentation of TrendBook 2014, a summary of the great eighteen months work of Trend Vision Jewellery + Forecasting, sponsored by Fiera di Vicenza. The Book will present an analysis of the permanent and independent research authority for gold and jewellery trends, that influencing consumer evolution and choice.
During VICENZAORO will be hosting the awards of three winning designs and the jewellery items from 17 finalists in "The Next Generation - Jewellery Talent Contest 2012".
The September edition takes place at the time of preparations for Christmas sales, each exhibitor selects their latest jewelry collections for the presentation at the booth. The main focus of jewelry industry continues to subtly and consistently move to the Asian direction.
Veronica Novoselova, Rough&Polished correspondent in Italy
