The World Federation of Diamond Bourses, the World’s largest organization in the global diamond industry representing 28 affiliated diamond bourses worldwide is pleased to announce a new partnership initiative: the World Diamond Mark®.
This not-for-profit organization operating out of Hong Kong has been established by the WFDB to become the new marketing arm of the entire diamond and jewellery industry, with the unique mission to ensure the health and future growth of the industry in the luxury sector.
The 35th World Diamond Congress in Mumbai has been the opportune occasion to launch the new organization and officially invite the entire industry to be part of this global initiative.
The World Diamond Mark® signals the beginning of a new era in the diamond and jewellery retail industry; it’s the beginning of the largest accreditation and marketing program in the history of the diamond. It’s the beginning of the “Authorized Diamond Dealer®”.
A global strategy and action plan based on three fundamental principles: education, confidence and generic marketing to generate the best-sustained returns for the industry, to bring direct benefits to members and make diamond and diamond jewellery synonymous with the world’s most desirable luxury item.
With three words “World Diamond Mark®” and the new slogan “When the world loves, we are here®” the WFDB has decided to take the lead in promoting the Diamond, - said in WFDB press release.
Veronica Novoselova, Rough&Polished
