Bollywood actress Katrina Kaif unveiled Gitanjali Group’s new ecommerce initiative, Gitanjalishop.com, to bring the integrated jewelry manufacturer’s brands together on a single platform, Rapaport reported.
“We have always strived to offer consumers new and innovative retail solutions to enhance ease and convenience,” said Mehul Choksi, the chairman of Gitanjali Group. “Many of our newer channels use contemporary technology, and in the ecommerce sphere too, we have always endeavored to be at the forefront of change. Gitanjalishop.com is our latest step in that direction."
Gitanjali's jewelry brands include Gili, Nakshatra, Asmi, D’Damas, Sangini and Diya in India. Kaif is the brand ambassador of Nakshatra diamond jewelry brand.
The company stated that more than 2,000 designs and 25 brands of diamond jewelry, fashion jewelry, gold jewelry, international watches, gold coins and spiritual artifacts will be available on the website.
Gautam Sinha, the chief operating officer of Times Internet, said that the online shop offers products at prices ranging from INR 1,000 to more than INR 110,000.
The company stated that new website features multiple images of each product and detailed descriptions, female model shots wearing the jewelry, images of guarantee cards along with the products and options to in installments, among other things.
Exclusive
Vladimir Pilyushin: The jewelry market is not stand-alone and moves by the same laws as other markets
Vladimir Pilyushin is editor-in-chief of Russian Jeweler, a leading magazine about the jewelry industry in Russia. He told Rough&Polished about his view on the evolution of the jewelry industry in Russia and touched upon some of its problems.
16 september 2024
Sarine’s David Block: Diamond Industry at Standstill Until Chinese Demand Returns
David Block is CEO of Israel’s Sarine Technologies and has served in the position since 2012. In this exclusive interview for Rough and Polished, Block gives his opinion on the leading issues affecting today’s diamond trade.
11 september 2024
Dr M'zée Fula Ngenge: Demand for considerable-sized diamonds stronger than ever
The African Diamond Council (ADC) chairperson Dr M'zée Fula Ngenge told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that although overall global diamond prices have been somewhat soft, the demand for considerable-sized diamonds...
02 september 2024
Amplats sees prospects as a standalone company
Anglo has revealed its plans to demerge Anglo American Platinum (Amplats), which has operations in South Africa and Zimbabwe, to optimise shareholder value. Rough&Polished contacted Amplats to comment on this and other issues but was referred...
19 august 2024
WFDB President Yoram Dvash Remains Confident Despite Global Diamond Challenges
Yoram Dvash is President of the World Federation of Diamond Bourses (WFDB) having been elected in 2020. He found time in his busy schedule to speak to Rough&Polished about the state of the diamond industry around the world and some of the major...
12 august 2024
