Helga Pombal: Angola's Stardiam finds solution to the threat posed by lab-grown diamonds

Stardiam manager of production Helga Pombal told Rough&Polished's Mathew Nyaungwa on the sidelines of the Angola International Diamond Conference that lab-grown diamonds are creating a parallel market for more accessible stones, combined with lower...

Today

Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year

The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...

04 november 2024

Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

28 october 2024

Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

Millenials Favor Mobile Luxury Ads

30 august 2013

While advertising in traditional media may still be the best way to attract affluent Generation X and baby boomer consumer groups, especially given that magazines are the top influencer for those groups, The Shullman Research Center found that 82 percent of millennials were interested in mobile ads and 81 percent were attracted to ads in movie theaters. Only 60 percent expressed favoritism for magazine ads, Rapaport reported.
According to the study "Generational Differences in Luxury Consumers' Use of and Engagement with Media Platforms," magazines ranked as the top way to reach affluent GenXers, followed by ad placement in shopping malls and on television. Newspaper and television were top influencers  for baby boomer engagement, followed by magazines.
"If you are a luxury brand, depending upon whom you are trying to reach, you need to know what platform to use to reach your audience," said Bob Shullman, the founder and CEO of the Shullman Research Center in New York.
The Center conducted the survey online from February 26 through March 6 using five samples of adult U.S. consumers – all household income levels plus four income samples of 250 surveys in the following income categories: $75,000 to $149,999, $150,000 to $249,999, $250,000 to $499,999 and more than $500,000.
Additionally, in the study, "Through the Looking Glass: What's Currently on the Luxury and Affluent Consumer's Minds as The Look Towards 2014," the Center ranked the top luxury brands among households with incomes of more than $250,000 and offered that among luxury jewelry and watch brands, Tiffany topped the list. Other brands cited included Rolex and Cartier.