Rio Tinto’s flagship diamond jewellery initiative in India, Nazraana™, launched seven new collections - Love, Infinity, Heritage, Spirituality, Contemporary, Floral and Men’s Luxury to celebrate the Indian wedding season.
In a first, Rio Tinto organized an exotic wedding procession known as a “baraat” to deliver the diamond jewellery collections to the Reliance Jewels’ showroom in Lucknow, the capital of the Indian state of Uttar Pradesh. It was received by Yami Gautam, Bollywood actress and Brand Ambassador for Nazraana™.
Rio Tinto Diamonds India representative office manager, Vikram Merchant, who is responsible for the Nazraana™ initiative said, “Indian weddings are not just a union between the bride and groom but a coming together of two families from near and far. The beautiful new Nazraana jewellery collections will provide a lasting memento of gratitude and love for family and friends on these important occasions.”
Nazraana™ provides affordable gifts for the many Indian festive and celebratory events with the tagline "The heart that gifts a diamond shines like a diamond”.
Aruna Gaitonde, Rough&Polished correspondent in India
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