Expert: Local population and bloggers need to be involved to promote tourism in the Arctic

Andrey Suleikov, head of the analysis and product development program "More than a trip" operatin on the presidential platform "Russia - a country of opportunities", said if local resident and tourists will start creating artistic content this will make it more emotionally colored and facilitate Arctic tourism promotion

(TASS) - Tourists, the local population and bloggers should be attracted to popularize and promote tourism in the Arctic zone of the Russian Federation. This opinion was expressed by Andrey Suleikov, the head of the analysis and product development program "More than a journey" operating on the presidential platform "Russia - a country of opportunities", who is also the author and producer of the "This is my land" project.
"The problem that exists in principle in tourism, and especially in exotic destinations, is promotion. <…> There is not a single operator on the market that has enough funds for such promotion. <…> The only way to solve these promotion problems is to involve residents and tourists themselves," he said during the "Go Travelling!" forum on tourism in Russia.
In his opinion, the creation of artistic content by residents and tourists themselves would be more emotionally charged, which would solve the problem of promotion. "If we make a creative call "Friends, who have some impressions - translate them into content, and even better - into artistic content", then we thus solve the problem of promotion, <...> using this kind of content with the involvement of residents, tourists, administrations, bloggers, opinion leaders - all those who will solve the issue of scarce resources for promotion," he explained.
As an example, the expert cited the media products of the project "Naryan-Mar. This is my land", which are presented in paper, audio and electronic books, as well as a mobile quest. "A collection of legends appeared in Naryan-Mar created by the residents of Naryan-Mar, which is "Legends of Houses with Names". <...> Then this project appeared <...> in an audio version, in the format of a mobile quest, that is, those legends and those meanings that were created by residents began to be embodied in various media formats. I think this is a good case," he added.
The Federal Tourism Agency previously said that in the near future it is planned to sign an agreement on the implementation of the Polar Passport project, which will allow marking all the sights and key places of attraction in the Russian Arctic after visiting them.