(polishedprices.com) - I have never understood why so many, if not the vast majority, of retailers selling diamond jewellery insist in stuffing their windows as if it were a butchers shop. My only explanation is that it must be to give the staff a job putting all the knick knacks out in the window in the morning and then having to collect them all to be tucked away in bed in the evening. It cannot be for the customers as I have yet to see any customers in those dreary shops that I walked past. Just as the industry itself has in essence changed so little over the past however long, so retailing of diamonds has hardly progressed, and indeed in many ways regressed. I cannot imagine that when buying some ridiculously ‘over priced’ hand bag, the customer asks for a certificate to prove that the bag is made of real leather, though I have always been a little suspicious of those LV bags which to my uninitiated eye look very ‘synthetic’, but I suppose having LV tattooed over every inch must provide sufficient comfort. Buy a piece of diamond jewellery and everyone is rushing to produce bits of paper to prove that they are selling the real thing, which presumably given the selling environment the customer might be having second thoughts about.
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