(idexonline.com) - A report surfaced in Reuters this week that the Diamond Producers Association (DPA), set up last year to help spur diamond demand, has decided to launch a new slogan in June to replace “A Diamond is Forever.” At last year’s JCK Las Vegas show, Forevermark, the diamond brand from De Beers, announced with great fanfare that it would be reanimating the famous tagline as part of its brand strategy. And one can see why. Advertising Age named it “Slogan of the Century” in 1999, coming in ahead of Nike’s “Just Do It” and Coca Cola’s “The Pause That Refreshes.”
News
Namdeb seeks State recapitalisation as diamond prices erode revenue
Namdeb Holdings, comprising Namdeb and Debmarine Namibia, has approached the Namibian government for financial assistance as falling global diamond prices cut into revenue, The Namibian reports.
Today
Nornickel and Reksoft Implement "smart vision" to protect production
Nornickel has deployed a neural network-based video analytics system across its facilities, designed to prevent equipment breakdowns and production stoppages, the company’s press service reported.
Today
Lundin achieves record quarterly gold output at its flagship Ecuador mine
Vancouver-based Lundin Gold has reported that in the third quarter of 2026, gold production at its Fruta del Norte mine in southeast Ecuador hit a new quarterly record.
Today
Richemont, Signet in talks to join De Beers consortium – report
Luxury group Richemont and US retailer Signet Jewelers are in advanced talks to join the Global Diamond Consortium (GDC) bidding for De Beers, according to five people familiar with the matter, Bloomberg reports.
16 october 2026
Rio Tinto begins Q4 of 2026 with strong operational performance
The Anglo-Australian mining group Rio Tinto has reported its third-quarter 2026 results, highlighting strong operational performance.
16 october 2026
