Be Real, Maintain Price, Don’t Be A Clone: Viva Las Vegas

(edahngolan.com) - While clearly better than last year’s show, the recent JCK Las Vegas trade show proved that the fine jewelry industry is still far from being out of the cold. Diamond booths were surprisingly busy, and it seems that generally the industry is making strides to combat some of its main issues: generic marketing and lab-grown goods. Compared to last year, trading levels were better – there is no doubt about that. However, sales were not back to their pre-crisis 2013 levels. Mumbai, Tel Aviv and Antwerp traders may decide on the back of the Las Vegas show to slowly reduce prices of some of the smaller goods. It should be kept in mind that manufacturers’ inventories are currently filling up as the large rough supplies from January, February and soon March are making their way through the polishing process, adding pressure to the need to generate sales, and one way to move goods is by lowering prices. If demand for these goods does not pick up soon, this is the expected course.