(campaignasia.com) - In an effort to differentiate its diamonds, Chow Tai Fook is launching a campaign titled 'To tell the truth', alongside a tech-heavy retail experience that asks consumer to learn about the sourcing of diamonds in addition to the traditional 'four Cs'. Chow Tai Fook claims to have developed a patented technology that allows it to emblazon each diamond with a 'T mark'—a serial number unique to each shiny piece of crystallised carbon. The 'T mark' builds trust, according to the brand, by enabling the traceability of the stone from its source through processing, cutting, polishing, authentication and design.
News
Kyrgyzstan begun construction of a $556 million gold mining complex
The project is being implemented by Chaarat ZAAV, a joint venture between Canada’s Silvercorp Metals (70 %) and the state owned Kyrgyzaltyn (30 %). According to Silvercorp Metals’ calculations, once it reaches its design capacity, the enterprise will...
Today
European Commission names Eldorado’s copper-gold mine in Greece strategic
The European Commission (EC) has designated the Skouries copper-gold mine in northern Greece, operated by Eldorado Gold Corporation, as a strategic project under the Critical Raw Materials Act (CRMA).
Today
Copper 360 intersects new copper sulphide mineralisation at Rietberg
Copper 360 has intersected copper sulphide mineralisation at its South African Rietberg underground mine about 16 metres before reaching the planned 300 Level (300L) elevation, earlier than expected from the company's geological model.
Today
Namdeb seeks State recapitalisation as diamond prices erode revenue
Namdeb Holdings, comprising Namdeb and Debmarine Namibia, has approached the Namibian government for financial assistance as falling global diamond prices cut into revenue, The Namibian reports.
Yesterday
Nornickel and Reksoft Implement "smart vision" to protect production
Nornickel has deployed a neural network-based video analytics system across its facilities, designed to prevent equipment breakdowns and production stoppages, the company’s press service reported.
Yesterday
