(edahngolan.com) - Lab-grown diamonds are a living contradiction. Demand is rising, but prices are falling. They are hot in the US, but not sweeping the rest of the world. Wholesalers accommodate price erosion. It’s a technological-driven product catering to a young crowd and striving to follow in the footsteps of a centuries-old product, while enthusiastically adopting many of its ills. The most surprising contradiction in the lab-grown diamond sector has to do with its most basic positioning. While bashing the old guard in the name of disruption, it’s clinging to natural diamonds for dear life. At its core, the fundamental value of mother-nature’s made diamonds is that they are natural – ancient creations that will keep shining forever. That is the source of their symbolic value. For lab-grown to insist that “we are the same, but lab made,” is a marketing oxymoron.
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