(jckonline.com) - De Beers is considering a range of possibilities as it ponders the future of its Forevermark diamond brand, chief financial officer Sarah Kuijlaars tells JCK following the release of the company’s 2022 financial results. “We are interested in finding the most effective model for retail and how we engage with our end clients and consumers,” she says. “I think it’s a model that we’ll have to evolve because consumers are evolving.” Asked whether Forevermark’s current wholesale model will continue, she says, “We’re looking at all options about how we can grow the downstream part of the business and grow it profitably.”
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