(idexonline.com) - Inherent value. That's a phrase that's been swirling about my mind in recent weeks as I've tried to resolve a nagging diamond-related doubt. Thankfully I am now cured, so I shall unburden myself and explain the doubt. And the resolution. David Kellie, CEO of the Natural Diamond Council, and former SVP of marketing and advertising at Ralph Lauren, spoke of "inherent value" when he drew a parallel between natural diamonds and a branded polo shirt at Israel Diamond Week last month. "I'm sure these two shirts look pretty much the same," he told the audience. "The difference in those is that the one on the left here is $22. The one on the right there is $110. And the reason why there are two such different price points. "One is five times the price of the others because of the value the consumer puts on the brand of Ralph Lauren, over US Polo Association. "And Polo Ralph Lauren is able to sell almost the same product, slightly better, but for almost five times the price because of the values that are inherent in that brand."
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