By Hisako Hankinson, Zhenzhen Liu
(lbma.org.uk) - For centuries, Japan was imagined as “Zipangu, the land of gold”, as described by Marco Polo. But today, Japan leads the globe in per capita consumption of platinum jewellery.
Japan’s platinum jewellery industry is among the world’s most mature and influential, built on decades of strong performance, premium market positioning and deep cultural resonance.