Fifty-one percent of the AWDC webinar participants expect the diamond jewelry market to return to normal by the end of 2020. They discussed the current diamond market dynamics, needed steps and a glimpse into the future with Edahn Golan.
The poll also shown the expectations that the market situation will improve by mid-2021.
Asked, if they are planning to spend more or less on marketing, than they did in the past, 60% of participants said that they plan to spend more. Another 38% intend to spend 25% more.
As regards their inventories with polished diamond prices falling, 62% of the event attenders answered that they are planning to sell low to acquire cash flow/liquidity. Thirty-eight percent are ready to hold on to stock and wait for the market to improve.
Alex Shishlo, Editor of the Rough&Polished European Bureau
