Helga Pombal: Angola's Stardiam finds solution to the threat posed by lab-grown diamonds

Stardiam manager of production Helga Pombal told Rough&Polished's Mathew Nyaungwa on the sidelines of the Angola International Diamond Conference that lab-grown diamonds are creating a parallel market for more accessible stones, combined with lower...

11 november 2024

Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year

The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...

04 november 2024

Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

28 october 2024

Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

NDC launches the official partner program for retailers

08 february 2021
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Image credit: Natural Diamond Council

Natural Diamond Council is delighted to announce the NDC Official Partner Program: A collaborative program designed for jewelry retailers across the United States who share the mission in amplifying consumer desirability for the modern diamond dream.
A proprietary platform for participating retail partners will offer access to our multimedia “For Moments Like No Other" advertising campaigns starring NDC's Global Ambassador, actress Ana de Armas. 
As a high frequency digital content publisher, the NDC will also provide the opportunity to use best-in-class social assets and content that to date are attracting an engaged audience of 300,000+ average daily visitors to www.naturaldiamonds.com, the only global diamond resource and authority that inspires consumers and drives purchase intent.
By investing in advancing its natural diamond business, an Official Partner will have access to: advertising campaign assets, a customizable digital toolkit, Select POS collateral, new and interactive educational materials for sales professionals, social media and SEM best practices, previews of new advertising campaigns and collections, previews of NDC trend reports.
 
Alex Shishlo for Rough&Polished