South Indian city Coimbatore-based Emerald Jewel Industry India Ltd plans to expand its retail footprint across the State through its branded stores.
K. Srinivasan, Emerald Jewel’s Chairman and Managing Director, said the company currently has 14 outlets and plans to take the total number to 30 in the next year. The Jewel One outlets will be opened through franchisees.
At the launch of the Ayanaa collection of jewellery, Srinivasan said. “Our company also has 15 shop-in-shops and plans to increase the number of such outlets too.”
“Flowers and Gold are a lovely and attractive combination, and every jewel in the Ayanaa Gold Jewelry collection is designed in a way that it will surely impress our customers. There are 250 designs in the Ayanaa collection, and all the jewellery designs that are in all of our Jewel One showrooms are made in-house. This feat is unique to Jewel One because our manufacturing units are vast. We have 5000 staff working for us, and 250 of them are designers. Since August last year, customers are looking at gold jewellery as a safe option for investment and hence the demand is good “he added.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished
Exclusive
Helga Pombal: Angola's Stardiam finds solution to the threat posed by lab-grown diamonds
Stardiam manager of production Helga Pombal told Rough&Polished's Mathew Nyaungwa on the sidelines of the Angola International Diamond Conference that lab-grown diamonds are creating a parallel market for more accessible stones, combined with lower...
11 november 2024
Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year
The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...
04 november 2024
Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
