CIBJO, the World Jewellery Confederation, announced the appointment of Jonathan Kendall as the association’s Executive Vice President. His nomination was tabled by CIBJO president Gaetano Cavalieri and approved by the CIBJO board of directors.Long active in CIBJO, Kendall has served for years as president of the Confederation’s marketing & education commission, authoring a series of guides on responsible business practices, advertising, and human resource management in the jewellery industry. He also was a driving force behind the creation of CIBJO’s retailer’s reference guide, soon to be released in its second edition. In 2014 he established CIBJO’s Jewellery industry’s greenhouse gas measurement initiative, which helps companies within the jewellery and gemstone industries understand their environmental impact, offset and reduce it, and protect themselves and the sector as a whole.
For 19 years until 2020, Kendall served as De Beers Group senior executive.
“As an industry, we have much to achieve in the coming decade to maintain consumer demand. Our products need to continue to represent the best of creativity and beauty, but in addition, there is a real requirement for us to market them and our businesses with a strong emphasis on sustainability, excellent environmental management, and support for all those involved in bringing jewellery to market – from sourcing to manufacturing to distribution,” said Jonathan Kendall.
Alex Shishlo for Rough&Polished
