Tiffany & Co., the iconic New York Jeweler, will launch its first-ever engagement ring collection for men.
While its wedding rings cater to both men and women, Tiffany has never designed an engagement ring specifically with men in mind - till today, the Diamond loupe writes.
Currently, engagement rings account for 26% of the company’s total revenue.
The engagement ring collection is not the first time the brand decided to be more men-inclusive. In 2019 Tiffany launched its first-ever men's collection, the Tiffany 1837 Makers collection.
Tiffany, which reported more than US$4 billion in jewelry sales last year, was acquired in January by luxury giant LVMH for US$15.8 billion.
In May, Tiffany will a collection of solitaire rings for men with sizable round brilliant and emerald-cut diamonds up to 5 carats set in platinum or titanium.
Alex Shishlo for Rough&Polished
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