Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year

The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...

04 november 2024

Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

28 october 2024

Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products

Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...

30 september 2024

ALROSA introduces revolutionary nanomarking technology to trace diamonds

07 july 2021
ALROSA has introduced a ground-breaking diamond-tracing technology using non-invasive laser marking, the company's media communications service reported. 
Unlike traditional laser engraving, this laser marking cannot be destroyed or polished off. It distinguishes ALROSA’s diamonds from other ones, including lab-grown, and allows them to be uniquely identified, providing detailed information about the diamonds’ origins.
Consumer surveys in the key diamond markets of the United States and China indicate that diamond tracing is an important factor when making purchases. Tracing involves registering all stages of a diamond’s life from the mine to the jewellery store to guarantee its origin.
Unlike other tracing methods which are based on keeping a digital copy of the diamond, ALROSA physical nanomarking allows the precious stone to be identified with 100% accuracy. It also differs from other engraving technologies which mark closer to the surface of the diamond. ALROSA’s laser nanomark is imprinted inside the crystal lattice, across the atomic structure of the entire diamond, making it invisible without a scanner. Diamonds with such nanomarkings have been many times successfully certified by the GIA, the industry’s biggest certification centre.
The mark is a three-dimensional code linked to the ALROSA Provenance platform. It offers in-depth information about the diamond's origin and characteristics, as well as a unique identification number, photo, video and details about how it has been cut.
The company is offering its partners marked diamonds and the equipment to read them. Scanning the code takes less than a minute and will eventually be optimised to ensure even greater efficiency.
ALROSA is currently seeking patents for the new technology in the world’s major diamond-trading centres, and has started application processes in the US, China, Hong Kong, Macao, Taiwan, the UK, Israel, Belgium and India.
Sergey Ivanov, CEO of ALROSA, said: “By purchasing jewellery with a diamond protected by a nanomark, the buyer can be sure that it was actually made by ALROSA: the three-dimensional code embedded in the diamond is linked to its unique identifier and digital passport on the company's database, which also includes details of the socio-economic benefits associated with its production.”

Alex Shishlo for Rough&Polished