Most consumers have heard of lab-grown diamonds. But many still aren’t quite sure what they are, jckonline.com writes.
That’s according to the latest chunk of research from the Plumb Club Industry (one of the jewelry industry’s leading supplier organizations) and Market Insights 2021, which questioned 1,049 men and women, aged 25–60.
The survey found that 79% of those polled said that they were aware of lab-grown diamonds and their use in fine jewelry. However, 41% admitted to not understanding how they differed from natural gems.
When asked to choose, 84% of consumers said they’d prefer to buy natural diamonds, while 16% said they would prefer a lab-grown.
Some 83% said that they would consider buying a piece of fashion jewelry with lab-grown diamonds, while 65% said they’d consider buying a lab-grown engagement ring.
The survey found that the key reasons for purchasing a lab-grown diamond piece are lower price (37%), differential in size for the money (25%), ethical reasons (20%), and perceived environmental benefits (18%).
Alex Shishlo for Rough&Polished
Exclusive
Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year
The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...
04 november 2024
Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
