Demand and sales of Lab-grown diamond jewellery have witnessed a boost in recent times globally. According to Guangzhou Diamond Exchange (GZDE), the International Diamond Trading Platform, Yuyuan Jewelry launched LUSANT, its Laboratory-grown Diamond Brand recently.
Currently, the Yuyuan Jewelry & Fashion Group has two national famous brands, Laomiao and Yayi, with more than 2,000 stores nationwide and a sales scale of billions of yuan.
Yuyuan Jewelry launched its new laboratory-grown diamond brand, LUSANT, on the e-commerce platform Tmall on August 12.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished
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