The Sixth Annual Mubri Meeting took place virtually from September 2nd to 4th, which brought together members from different countries, attending conferences with a wide range of topics on business, social responsibility, sustainability, and sales strategies.
Parallel to webinars, the Association presented some brands to the world through its virtual exhibition that will reach consumers in the Americas, Asia, and Europe.
Taking advantage of the upturn in the sector that has been showing optimistic numbers in this second half, many brands present at the virtual exhibition hope to reach new markets and consumers who had slowed down their purchases but now show more energy to shop for the Christmas season.
The consumer is "hungry" for new purchases. As the exhibition is available until October, it is believed that it will reach a good number of consumers who will have time to know and choose their favorite brands and pieces.
President Ali Pastorini was more skeptical about the number of visitors in this edition, but she was surprised by the numbers. "So I was very surprised to see the number of people watching and participating this year, we had visitors from Malaysia to Los Angeles, USA", said Pastorini.
Mubri continues to follow firm steps in its journey to becoming one of the strongest international associations made up of women and men. During and after the conferences, the search for jewelers wanting to associate with Mubri increased dramatically, and visits to the Association's Instagram Stories beat record views.
Alex Shishlo for Rough&Polished
Exclusive
Ellah Muchemwa: ADPA to launch Africa's first diamond mining standard next year
The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...
04 november 2024
Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
