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The African Diamond Producers Association (ADPA), which is based in Luanda, Angola, and represents the interests of mainly African diamond producers and those with the potential to produce diamonds, will next year launch the Sustainable Development...

Yesterday

Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

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Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

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Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...

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Smiling Rocks launches Holiday Campaign 2021 - ’All about Love and Warmth’

01 december 2021
Smiling Rocks, a lab-grown diamond jewelry brand that aims to build a chain of smiles through sustainable luxury, has launched a new global Holiday Campaign to celebrate the happiness and spread smiles with loved ones.
The company launched this campaign on 20th November, with the brand putting a new spin on the excitement of sharing and gifting to each other.
Together with the start of the campaign “All about Love and Warmth”, the brand introduced a series of spectacular lab-grown diamond jewelry from its best sellers of engagement rings, fashion jewelry, and selected designs for Men’s Solitaire Engagement ring.
Smiling Rocks has launched this campaign with over 400+ retail partners’ stores and online affiliate partners in the USA and worldwide. The campaign will be seen on the Times Square billboard in the Holiday Season Time and across social media platforms.
“It is the most exciting and anticipated time of the year! Everyone is looking forward to creating new and memorable memories with their loved ones and sharing the sweetness of gifting to one another. We are here to spread smiles together with everyone through our passion and love of jewelry”, says Zulu Ghevriya, CEO and Co-founder of Smiling Rocks.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished