Exclusive
Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
Virtual Diamond Boutique’s New Sales Genie Creates a Modern Selling Experience
“Consumer buying habits have changed with the rise of online shopping which offers a vast array of inventory at your fingertips,” says Tanya Nisguretsky, President & CEO of Virtual Diamond Boutique. “We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up. The Sales Genie can be thought of like a digital vault, expanding a retailer’s merchandise beyond anything they could afford and giving them instant access to inventory beyond that of their competitors.”
Designed by industry veterans, the VDB Sales Genie allows jewelry sales professionals to qualify and educate their customers and pinpoint exactly what they want. It also facilitates selling on the go, even outside of the store. This unique sales tool is founded upon the VDB Marketplace, one of the largest and most trusted B2B digital marketplaces, with over 1.5 million mined diamonds, lab-grown diamonds, gemstones, and jewelry, all searchable with photography and videos. The Sales Genie adds specific features that turn this successful global marketplace into a powerful selling tool, allowing retailers instant access to the breadth of their own inventory first, and adding digital inventory beyond the limitations of their own budget or vault.