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Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
Indian jeweler breaks record with 24,697 diamonds in one ring
Image credit: SWA Diamonds
Indian company SWA Diamonds (India) from Kerala has broken a Guinness World Records title, achieving the record for the most diamonds set in one ring on 5 May 2022. The creation of the ring began with its design, which the team decided to base on the pink oyster mushroom.
"The mushroom represents immortality and longevity," explained Abdul Gafur Anadiyan, Managing Director at SWA Diamond. The company paid homage to this by naming the finished ring 'Ami', Sanskrit for immortality.
SWA Diamonds, the Indian retailer, specializes in diamond jewellery with a mission of making it affordable for all. The record-breaking ring was created to draw attention to their brand and raise visibility for their work.
Aruna Gaitonde, Editor in chief of the Asian Bureau, Rough&Polished