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Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
WFDB’s Get-Diamonds launches VIRTUAL HAND – a reality tool
Get-Diamonds Executive Director Eyal Shirazy said:
“VIRTUAL HAND offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate. The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
In the first stage the AR tool is open to all users, registered or not. The second stage, which will only be open to registered users, will enable users to virtually try-on actual stones from Get-Diamonds listings, not only in rings but also in earrings and other jewelry.
The advanced tool is the result of cooperation with Inova Diamonds, a company that specializes in technological solutions for the online marketing of diamonds and jewelry using augmented reality (AR). Artium Sondelzon, a co-founder of Inova Diamonds, said that a later stage of VIRTUAL HAND will offer full 3D technology, including realistic diamond and gold reflection and diamond rotation.
Aruna Gaitonde, Editor in chief of the Asian Bureau, Rough&Polished