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Lab-grown...

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Roman Karakurkchi: Maintaining the highest standards of jewelry craftsmanship

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Mehul Shah pledges to bring new approach to leading WFDB

Mehul N. Shah, who was elected in July as President of the World Federation of Diamond Bourses at the 41st World Diamond Congress in Singapore, is one of India's best-known diamantaires and a prominent leader in the international diamond industry...

27 july 2026

Charlotte Rose on making history, modernising the London Diamond Bourse, and why finance is the industry’s silent crisis

When Charlotte Rose was elected president of the London Diamond Bourse in June 2026, she didn't just break an 86-year tradition—she became the first woman to lead any diamond bourse globally. In an exclusive interview with Rough & Polished’s Mathew...

20 july 2026

Jewelry chain 585* ZOLOTOY implemented a process automation system ServiceDesk

21 july 2022
The platform allows you to systematize applications and quickly make decisions on them. About two thousand requests from employees of retail stores and offices are processed daily in the ServiceDesk system.
Thanks to the introduction of the new platform, it was possible to significantly increase the speed and quality of processing requests, as a result, to improve the level of service of the jewelry network 585* ZOLOTOY.
Through a single window system, a working question can be addressed
more than ten thousand employees of the company. And each application will be processed as soon as possible. ServiceDesk also significantly reduces the likelihood of human errors, as it monitors the execution of requests at all stages, minimizes information loss and increases the transparency of work on the task.
"There are more than 1,000 stores in the management of the network, where a quarter of all jewelry in Russia is sold. In addition, the company has 5 large offices in different regions of the country. A large volume of orders also generates a growing number of service requests. The introduction of Bitrix24 has helped to significantly increase the speed and improve the quality of processing applications from retail and offices by automating routine operations. It made it possible to distribute them more efficiently into working groups, regulate the workload of employees and improve the level of service," said Alexey Felixov, general director of the federal franchise network 585*ZOLOTOY.

Alex Shishlo for Rough&Polished