Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future

Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...

28 october 2024

Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products

Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...

30 september 2024

Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices

The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...

23 september 2024

PGI India felicitates ‘Platinum Season of Love 2022’ Award winners

22 july 2022
Following the tremendous success of four previous editions, Platinum Guild International (PGI) India brought back its annual flagship retail initiative -Platinum ‘Season of Love’. In its fifth edition, the month-long programme that spanned from 5 May 2022 to 5 June 2022, infused fresh vigor and excitement amongst PGI partners, while bolstering the overall consumer retail demand for platinum. The much-awaited activation made a comeback after two years. The comeback has been phenomenal with participating retailers reporting a 100% growth over Platinum Season of Love 2019.
The Season of Love Awards in 2022 celebrated the extraordinary success of PGI’s retail and manufacturing partners. Over an evening of celebration, PGI felicitated the winners and top performers of this signature retail initiative. The winners across various categories were awarded for driving incremental in-store conversions during this campaign that boosted platinum jewellery sales. 
Sharing her views on the astounding success of the initiative, Vaishali Banerjee, Managing Director – PGI, India stated, “The Platinum Season of Love registered a growth of 100% over 2019, making it an incredible comeback after two years. The resounding success of the fifth edition of Platinum Season of Love is truly a result of the enthusiastic participation from retailers, manufacturers, and the commitment of their teams. We truly appreciate the efforts by our partners in further building a robust demand momentum for platinum and driving customers to the store during this crucial period. With the onset of festivities and the imminent wedding season, we are confident that this momentum will sustain through the rest of the year.”

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished