By autumn, the 585*GOLD chain will open 10 stores of the 585*GOLD premium sub-brand in different regions of Russia.
In July 2022, two new "585*Diamonds" stores were opened in Murmansk and Voronezh, one facility each operates in Moscow and Surgut.
In the near future, the company plans to open retail outlets in St. Petersburg, Krasnoyarsk, Nizhnevartovsk, Tyumen, Irkutsk and Polevsky.
The assortment of "585*Diamonds" includes jewelry made of 585 and 750 gold with diamonds and precious stones.
The pricing policy of "585*Diamonds" continues the discount strategy of the main brand "585*GOLD" - to offer affordable jewelry and discounts even in the premium segment.
The average cost of products here is 30,000 rubles, but there are also a number of luxury models and collections. As for gold, buyers began to pay attention to the middle and higher price segment of metal products of 585 and 750 samples worth 25,000 rubles and above, the demand for them is increasing. Sales data for June and July show a significant increase in the value volume of the market – from 10 to 20% in different product groups.
The difference of the new brand "585*Diamonds" from the main format "585*GOLD" is precisely in the wide representation of such products – gold of the highest samples with diamonds.
Alex Shishlo for Rough&Polished
Exclusive
Dmitry Fedorov: I want our jewelry to be displayed at a museum in the future
Dmitry Fedorov is the founder of the eponymous jewelry house. His main focus is the creation of Orthodox-inspired premium luxury jewelry of high artistic merit. He told Rough&Polished about his journey in the jewelry industry, about choosing the ‘Orthodox...
28 october 2024
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
