The Midjorney neural network, which generates images based on text queries, visualized portraits of "585*GOLDEN" clients who prefer jewelry with various precious stones from the network's assortment.
In its work, Midjorney was based on two categories of data. Firstly, the request consisted of the characteristics of the stones and descriptions of specific jewelry that can be purchased in the brand's stores.
And secondly, neural networks offered to analyze data from real marketing portraits of customers by the segment of preferred inlays. Namely: age, marital status, other socio-demographic characteristics of those clients who most often choose certain stones - rubies, emeralds and tanzanites.
"This is not the first time we have turned to neural networks to solve our marketing tasks, including to create creatives. Artificial intelligence is one of the co–authors of our Telegram channel, and statistics show that posts from it are gaining good coverage. We have many communication channels, and there is always a need for original content. A neural network is an excellent tool for creating it and customizing it to the specific needs of the brand. In addition, today the involvement of AI for these tasks is in itself a separate information guide. The VKontakte post, illustrated with images from Midjorney, demonstrated a fairly high level of engagement," commented Andrey Shlyaev, Director of Marketing and Retail Sales Development at "585*GOLDEN".
In addition to image and content, "585*GOLDEN" actively uses AI to solve more applied tasks: a smart chatbot processes requests from customers and responds to messages in text channels, and a loyalty program based on an AI platform helps segment marketing offers depending on the purchase history of each the client.
Alex Shishlo for Rough&Polished
Exclusive
Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki
The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...
14 october 2024
James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration
London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...
07 october 2024
Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products
Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...
30 september 2024
Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices
The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...
23 september 2024
Vladimir Pilyushin: The jewelry market is not stand-alone and moves by the same laws as other markets
Vladimir Pilyushin is editor-in-chief of Russian Jeweler, a leading magazine about the jewelry industry in Russia. He told Rough&Polished about his view on the evolution of the jewelry industry in Russia and touched upon some of its problems.
16 september 2024
