Responsible business practices ‘no longer optional’, says WDC President Feriel Zerouki

The president of the World Diamond Council takes time out of her busy schedule to tell Rough&Polished readers about the critical work of the WDC. Zerouki, the first female present of the body, which includes all the important industry organizations among...

14 october 2024

James Campbell: Botswana Diamonds optimistic as it enters uncharted territory of using AI for mineral exploration

London-listed Botswana Diamonds has expressed optimism about the company’s use of artificial intelligence (AI) to scan the exploration database in Botswana to look for new mineralised deposits. Company managing director James Campbell told Rough...

07 october 2024

Artur Salyakayev: For me, happiness is freedom to make my ideas happen and create valuable products

Artur Salyakayev is an art entrepreneur, founder of the International Jewelry Academy (IJA) and the INCRUA jewelry company. He has initiated and developed successful projects in jewelry industry and services sector. He is also a leading expert...

30 september 2024

Paul Zimnisky: China key for sustained recovery in demand for natural diamonds, prices

The curtailing of upstream and midstream natural diamond production in the past months is starting to have an effect on prices, according to the New-York-based independent diamond and jewellery analyst and consultant, Paul Zimnisky. He told Rough & Polished’s...

23 september 2024

Vladimir Pilyushin: The jewelry market is not stand-alone and moves by the same laws as other markets

Vladimir Pilyushin is editor-in-chief of Russian Jeweler, a leading magazine about the jewelry industry in Russia. He told Rough&Polished about his view on the evolution of the jewelry industry in Russia and touched upon some of its problems.

16 september 2024

SUNLIGHT recognized as the favorite brand of Russians

28 march 2023
SUNLIGHT became the winner of the popular vote of the Komsomolskaya Pravda media group in the nomination "Modern Legendary Brands".
The results of the project "50 legendary brands" were announced at a ceremony in the Moscow cinema "Illusion".
The popular vote was held online from September to the end of January, according to the results, about 5 million votes were received by the project participants.
SUNLIGHT won in the nomination "Modern legendary brands". This list includes companies founded after 1991. Almost 5 million people took part in the voting. About 68,000 people voted for SUNLIGHT.
The SUNLIGHT brand has been represented on the jewelry market since 1995. The company pays special attention to the development and support of the Russian jewelry business, now 90% of the range of the network consists of Russian-made products.
All this time, the company sees how the customer is changing and how consumer behavior is changing, and tries to meet expectations.
In recent years, SUNLIGHT online platforms have been actively developing, the mobile application is recognized as No. 1 in Russia in popularity among jewelry applications, new products and services are regularly launched: for example, in the near future, a dating service will be launched on a digital platform inside a mobile application.
The project "50 legendary brands" has been held since 2019. SUNLIGHT was nominated for the first time.

Alex Shishlo for Rough&Polished