The 585*GOLDEN network, thanks to database matching, covers an audience of 13.2 million people monthly through the communication channels of banks.
Credit institutions broadcast cashback offers through available communication channels: email newsletters, push notifications, posts in social networks, notifications in the banking application.
As a result, the share of new customers for the jewelry chain has increased by 20% since mid-2022 and now reaches 64%.
For customers, matching on the bank's side allows you to get a unique discount, 5-10% lower than the market price. Moreover, you can get such a discount at the most relevant moment, for example, on your birthday, before preparing for a wedding or for another event, when you plan to buy jewelry gifts for yourself and your loved ones.
According to the study "585 *GOLD", additional financial bonuses are important for 60% of buyers.
Alex Shishlo for Rough&Polished
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