On July 3-9, Moscow hosted the event “Russian Creative Week. Moscow Fest”, which included several jewelry exhibitions, presentations, workshops and master classes.
For example, the participants took part in a tour of the Museum of Jewelry Art from the P. Ovchinnikov Polytechnic College, attended lectures at the All-Russian Museum of Decorative Arts, installations and multimedia exhibitions at Artplay gallery, master classes and meetings with famous designers at the Museum of Moscow.
As part of the business program of the Russian Creative Week forum, sessions were held to discuss the present and the future of fashion brands and their promotion, as well as Yakutia's entry into the top creative regions of Russia, including its jewelry sector.
At the Russian Creative Week, the participants discussed the bill regulating creative industries and developed a Document that fixes the institutional foundations of the creative industry. The Document singled it out as a sector of the economy, structured and created a conceptual apparatus, gave a legal opportunity to form support mechanisms at the federal and regional levels. Denis Kravchenko, First Deputy Chairman of the State Duma Committee on Economic Policy, explained this initiative to the participants. This bill is at the final stage of development and will be submitted to the State Duma before the end of the spring session next year.
The National Pavilion, which presented the best samples of the creative industries of the Kingdom of Thailand, including jewelry, became part of the program of the Russian Creative Week. The project organizers are the Department of Entrepreneurship and Innovative Development of Moscow, the Creative Industries Agency, the Creative Economy Agency of Thailand, the Thai Embassy in Russia and the JMCC agency.
The Thailand Pavilion hosted discussions on the prospects for cooperation between Thailand and Russia, presentations of creative industries and craft traditions, an exhibition of traditional and modern jewelry from Ten Fingers, Jittrakarn and Basic Teeory brands. The presentation of handicraft technologies and displays of jewelry attracted great interest.
The goal of the project, according to the organizers, is “to expand cultural and business ties among representatives of the creative environment of the two countries. Cooperation will give a start to trade relations and in the future will help create products that are in demand all over the world.”
Experts from the Creative Economy Agency of Thailand put together an exhibit of the best jewelry collections, very different in style and execution techniques, supporting national traditions and exploring the cultural codes of modernity. Exhibitors showed works with classical and alternative materials - gold, precious stones, pearls, Thai silk, nylon, recycled paper, etc. Thai jewelry design trends include historicism, experiments with eco-materials, and futuristic aesthetics.
Masters of the Sarran brand showcased handmade jewelry made of gold with diamonds and elements of brass and felt resembling flowers. The combination of shades of green and pink embody the masculine and feminine principles. "Delicate flowers bloom even in the hearts of men" – they said, adding that the concept of the Ramayana collection is inspired by the Indian love epic.
Galina Semenova for Rough&Polished
