De Beers Forevermark, the world’s leading diamond jewellery brand associated with leading South Indian jeweller Jos Alukkas to launch at their store in Coimbatore. Film star and model Pavitra Lakshmi graced the occasion.
The two brands offer exquisite craftsmanship and good-quality diamonds. Their synergy brought about an ideal collaboration offering beautiful, natural diamonds set in intricately designed jewellery.
Adorned with beautiful De Beers Forevermark jewellery, film star Pavithra Lakshmi, said, “It is indeed a pleasure to associate with De Beers Forevermark and Jos Alukkas. Knowing that each De Beers Forevermark diamond is inscribed with a unique identification number and is natural makes me feel extra special to wear this beautiful piece of jewellery today."
Celebrating the partnership, Varghese Alukka, Managing Director, Jos Alukkas said, “We are thrilled to partner with De Beers Forevermark, a renowned global diamond brand. Our association with De Beers Forevermark enables us to present our customers with an impeccable range of contemporary and traditional designs. This collaboration promises our valued customers a sense of exclusivity that is truly unparalleled.”
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
