Luk Fook Holdings (International) Limited is opening a new eco-concept shop in The Wai, a new shopping mall set to become a new landmark in Tai Wai, with green elements in its design.
In line with the shop's eco-friendly theme, Lukfook has partnered with Friends of the Earth (Hong Kong) Charity Ltd to launch the "Carbon Reduction in Green Forests" programme to support the sustainable development of greening efforts in Hong Kong.
During the campaign period from now to 31 July 2024, Lukfook Jewellery will donate for every "Love is Beauty" diamond jewellery purchased, and the donation will be used for tree planting and conservation purposes to make an effort to craft a low-carbon future.
Wong Wai Sheung, Chairman and Chief Executive Officer of the Group, said, "Over the years, we have always been placing great emphasis on sustainable development and recognising the importance of environmental protection and climate change. To address this, we strive to reduce the carbon footprint of our business, by implementing a range of energy-saving and emission-reduction measures in our operations and production processes, to enhance Lukfook's contribution to environmental protection. We are delighted to team up with FoE(HK) to promote the sustainable development of the industry and achieve the goal of greening Hong Kong."
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
