The analytical center of the jewelry chain "585*GOLDEN" has compiled a rating of the most popular men's jewelry in Russia.
Experts analyzed data for the first half of 2023.
The leaders in sales were silver chains with Bismarck weaving. Buyers also went for silver chains with other strong weaves named Nonna, Double rhomb and Triple rhomb.
Premium gold chains with Bismarck weave also made it into the top 100 - they accounted for a smaller share in the number of sales, but they surpassed their silver counterparts in terms of sales value.
Also included in the top are massive silver bracelets with Dragon weave, gold seals with black agates and cubic zirconia and laconic seals without inserts.
On average, the share of men's products in total sales in the first half of the year accounted for 11%. In Norilsk, it was 16%, Sochi – 14%, Rostov-on-Don – 12%, Moscow and Novosibirsk – 11%, St. Petersburg and Yekaterinburg - 9%.
In total, during the period, the "585*GOLDEN" network sold men's products worth 1,666,564,884 rubles, and the number of jewelry and accessories sold for men from January to July reached 135,468 pieces.
Alex Shishlo for Rough&Polished
