Varvara Dmitrieva: The jewelry industry of Yakutia is distinguished by its creativity, unique cultural code and conservation of traditions

Varvara Dmitrieva, Associate Professor and Head of the Department of Precious Stones and Metals Processing Technologies of the North-Eastern Federal University, told Rough&Polished about the results of the Forum of jewelry Craftsmanship and the prospects...

16 april 2024

Valery Budny: There is no strategy and legislation in Russia enabling the full cycle processing of precious raw materials within the country

Valery Budny, Head of the Jewelry Russia program and CEO of the JUNWEX media holding, told Rough&Polished about the results of the meeting and pressing issues in the precious metals and precious stones (PMPS) and the jewelry sectors.

11 april 2024

Paul Zimnisky: Natural diamonds face the risk of eroding their appeal if constantly discounted

New York-based independent diamond and jewellery analyst and consultant Paul Zimnisky told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that the industry should do away with discounts. He said the industry should treat natural diamonds...

01 april 2024

Edahn Golan: Lab-grown diamond prices to continue declining

In an exclusive interview with Rough&Polished's Mathew Nyaungwa, Edahn Golan, proprietor of the eponymous Edahn Golan Diamond Research and Data, predicted that the prices of lab-grown diamonds would continue to decline, especially at the retail and...

25 march 2024

ADPA’s Ellah Muchemwa: G7 restrictions to bring extra costs from diamond mining to retail

The African Diamond Producers Association (ADPA), which has openly registered its disdain for the G7’s rough diamond trade restrictions, is of the opinion that the move will bring extra costs on all stages, from mining to retail. ADPA executive...

18 march 2024

The company "585*GOLDEN" found out what a woman wants

18 august 2023

In July 2023, the jewelry chain 585*GOLDEN initiated a large-scale survey on the topic "What does a woman want?" in order to create an emotional portrait of potential clients.

The survey was conducted in different communication channels – in email newsletters, by SMM, directly in retail stores. Not only women themselves participated in it, but also men – their opinion is no less important, because they often buy products as a gift, which means they already know how to anticipate the desires of their beloved women.

The most popular answer to the question "What does a woman want?" was "Happiness" - 25% of all respondents voted for it. Slightly behind were "Love" (18%) and "Stability" (15%). Also in the top options were "Security", "Attention", "Inner harmony", "Diamond Ring" and "Get some sleep".

"585*GOLDEN" is a family brand with traditional values, and it is not surprising that our customers are people who are close to these values. Of course, the concept of "happiness" is different for everyone, including women's happiness. For someone, it is in the family, comfort, children, for someone – in creativity or travel. We want each of our clients to be happy the way she wants it. So that every purchase gives her positive emotions," says Alexey Felixov, CEO of the 585*GOLDEN.

The most unusual answers to the question "What does a woman want?" were "Everything! And a little more", "Power over a man", "To be a beloved girl", "Warmth, comfort, care and just pleasant little things".

For their answers, survey respondents received a unique barcode for a 15% discount from 585*GOLDEN.

Alex Shishlo for Rough&Polished