In July 2023, the jewelry chain 585*GOLDEN initiated a large-scale survey on the topic "What does a woman want?" in order to create an emotional portrait of potential clients.
The survey was conducted in different communication channels – in email newsletters, by SMM, directly in retail stores. Not only women themselves participated in it, but also men – their opinion is no less important, because they often buy products as a gift, which means they already know how to anticipate the desires of their beloved women.
The most popular answer to the question "What does a woman want?" was "Happiness" - 25% of all respondents voted for it. Slightly behind were "Love" (18%) and "Stability" (15%). Also in the top options were "Security", "Attention", "Inner harmony", "Diamond Ring" and "Get some sleep".
"585*GOLDEN" is a family brand with traditional values, and it is not surprising that our customers are people who are close to these values. Of course, the concept of "happiness" is different for everyone, including women's happiness. For someone, it is in the family, comfort, children, for someone – in creativity or travel. We want each of our clients to be happy the way she wants it. So that every purchase gives her positive emotions," says Alexey Felixov, CEO of the 585*GOLDEN.
The most unusual answers to the question "What does a woman want?" were "Everything! And a little more", "Power over a man", "To be a beloved girl", "Warmth, comfort, care and just pleasant little things".
For their answers, survey respondents received a unique barcode for a 15% discount from 585*GOLDEN.
Alex Shishlo for Rough&Polished
