India's Tata Group's Titan will expand 'Mia by Tanishq' jewellery stores to around 200 across India by the end of the current financial year.
It currently has 125 stores, up from 40 about two years ago. On August 25, four Mia stores were inaugurated in Chennai, Tamil Nadu.
Mia has been a sub-brand from Tanishq, which is targeting the modern and younger mindset, and everyday adornment, workwear, and gifting.
Mia is a young and fastest-growing segment in Titan. It is an important part of Titan’s jewellery portfolio catering to GenZ. Crafted in 18kt and 14kt gold, Mia’s diamond jewellery range has over 1,500 designs.
The jewellery industry has seen a huge recovery post-Covid and was one of those categories which in fact did pretty well because of the stored value in the jewellery, and lack of other options.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
