Swarovski, a brand best known for its fashion jewellery, has announced the global expansion of its fine jewelry category - Swarovski Created Diamonds - across global markets.
According to the company, the success of its debut in the USA and Canada has prompted it to introduce lab-grown diamond (LGD) collection on key markets such as China, Italy, Korea, Japan UK, Australia, France, Germany, Austria, and the UAE.
This coincides with the announcement of a partnership with the International Gemological Institute (IGI), which will certify all laboratory grown diamonds in Swarovski's 'Galaxy' collection.
Alexis Nasard, Swarovski Chief Executive Officer, commented: "Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski. Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global roll out."
Roland Lorie, Chief Executive of IGI, commented: "Swarovski has been renowned for its precision cutting, innovation, and artistry since 1895. We are pleased our new partnership will ensure that every single stone is graded and certified according to the 4 Cs of diamond quality."
Swarovski first added lab-grown diamonds to its B2B portfolio in 2016, before expanding into the consumer-facing fine jewelry market around 2018.
Theodor Lisovoy, Editor in Chief of the European bureau, Rough&Polished
