To promote Natural Diamonds, the Natural Diamond Council (NDC) has teamed up with two prominent jewellery leaders in China: Darry Ring, world’s leading engagement ring brand, and Liu Gui Fu Jewelry, a renowned Chinese jewellery brand. Together they will produce a range of digital content, online and offline communication projects.
In addition, they will also leverage their educational capability to empower the industry, while showcasing the intrinsic values of natural diamonds to a global audience. Through these collaborations, the NDC, Darry Ring and Liu Gui Fu Jewelry aim to amplify the core message of the sustainable growth of the industry and advocate the 'Natural Diamond Dream.'
Darry Ring’s representative said: “Darry Ring is deeply honoured to partner with the NDC and participate in the ‘Thank You, By The Way’ industry campaign… Darry Ring aims to use this partnership as a means to convey the values of sustainable development for natural diamonds and the belief in true love to a broader audience.”
Wang Ling, President of Liu Gui Fu Group, added: “We look forward to collaborating with the NDC to jointly promote natural diamonds… We aim to convey the infinite charm of Eastern culture to the world and bring prosperity to China’s jewellery industry.”
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
