Senco Gold & Diamonds launched India's 'first virtual jewellery showroom' on the metaverse christened 'Sencoverse' on September 21, 2023. The initiative offers a new and immersive way for customers to shop for jewellery from the comfort of their homes.
Metaverse is a virtual-reality space in which users can interact with a computer-generated environment and with each other. The showroom provides 360-degree views of jewellery items in stunning 3D detail, along with interactive features for zooming in on details and learning more about the products.
Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished
