Varvara Dmitrieva: The jewelry industry of Yakutia is distinguished by its creativity, unique cultural code and conservation of traditions

Varvara Dmitrieva, Associate Professor and Head of the Department of Precious Stones and Metals Processing Technologies of the North-Eastern Federal University, told Rough&Polished about the results of the Forum of jewelry Craftsmanship and the prospects...


Valery Budny: There is no strategy and legislation in Russia enabling the full cycle processing of precious raw materials within the country

Valery Budny, Head of the Jewelry Russia program and CEO of the JUNWEX media holding, told Rough&Polished about the results of the meeting and pressing issues in the precious metals and precious stones (PMPS) and the jewelry sectors.

11 april 2024

Paul Zimnisky: Natural diamonds face the risk of eroding their appeal if constantly discounted

New York-based independent diamond and jewellery analyst and consultant Paul Zimnisky told Rough & Polished’s Mathew Nyaungwa in an exclusive interview that the industry should do away with discounts. He said the industry should treat natural diamonds...

01 april 2024

Edahn Golan: Lab-grown diamond prices to continue declining

In an exclusive interview with Rough&Polished's Mathew Nyaungwa, Edahn Golan, proprietor of the eponymous Edahn Golan Diamond Research and Data, predicted that the prices of lab-grown diamonds would continue to decline, especially at the retail and...

25 march 2024

ADPA’s Ellah Muchemwa: G7 restrictions to bring extra costs from diamond mining to retail

The African Diamond Producers Association (ADPA), which has openly registered its disdain for the G7’s rough diamond trade restrictions, is of the opinion that the move will bring extra costs on all stages, from mining to retail. ADPA executive...

18 march 2024

De Beers offers GJEPC members free access to ‘Seize The Day’ campaign materials

26 september 2023

De Beers has extended an opportunity to all GJEPC members, granting them access to its ‘Seize the Day’ campaign assets, free of charge, to support and amplify the natural diamond message.

Incidentally, De Beers’ has invested about $20 mn in the US and China for an impactful category marketing campaign. This campaign, which revives the iconic ‘A Diamond is Forever’ campaign, is set to make waves during the upcoming holiday season.

De Beers expressed hope that GJEPC members would embrace this opportunity and make the most of these assets. For the convenience of GJEPC members, detailed instructions and procedures have been provided to ensure seamless access to the customised campaign content.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished